Kia Motors America’s popular urban passenger vehicle, the all-new 2014 Soul, has earned the National Highway Traffic Safety Administration’s (NHTSA) 5-Star overall safety rating.
With its extensive list of standard safety features and use of high-tensile steel, Soul earned five stars in the frontal and side impact tests and four stars in the roll-over test. Starting at $14,7001, the Soul offers families fun and funky design with loads of available features at a great value.
“Soul’s 5-star safety rating speaks to Kia’s commitment to our customers. Our vehicles combine top-level safety with iconic design, world-class quality and, of course, the outstanding value for which our brand is well known,” said Michael Sprague, executive vice president, marketing & communications, KMA. “We took a great deal of care with the design and engineering of the second-generation Soul, and NHTSA’s testing has validated that effort.”
An impressive 66 percent of the all-new Soul’s chassis utilizes either Ultra High Strength Steel (35 percent) or High Strength Steel (31 percent). The 2014 model offers consumers invaluable protection in the form of standard safety features and technology, including six standard airbags (dual advanced front and front seat-mounted side air bags, full-length side curtain air bags) and a four-channel, four-sensor Antilock Brake System (ABS) with Electronic Brake Force Distribution (EBD), which takes into account vehicle load and weight distribution and applies the appropriate stopping force to improve control and stability. Additional standard safety equipment for Soul includes Hill-start Assist Control (HAC), Tire Pressure Monitoring System (TPMS), Electronic Stability Control (ESC) and a Traction Control System (TCS).